According to Forbes, in 2009 the top 15 companies in the world made combined profits of over $300 billion. This means that it would only require 1% of their combined profits to be donated in order to raise $3 billion towards causes that require very much needed help. Documentary ‘Equation of change’ follows 12 professionals from Great Britain who take up an invitation offered by Virgin Airlines and owner Sir Richard Branson to join them to help physically a build a school in a remote village in Kenya.
This exciting documentary sights this initiative as one example of how a business can enable employees and customers to make a positive social change. Following the team in Kenya the documentary explores how this approach could be applied to businesses around the world to drastically reduce social inequality and still be profitable.
One of the volunteers who embarked on this journey with Sir Richard Branson was British supermodel, and actress Amanda Annan. This beauty with a heart of gold jumped right in with helping to rebuild a school for the Masai Mara tribe that was abandoned and disheveled. Besides her work with the Masai Mara tribe, Annan also lends her time to the charity CAMFED (Campaign for Female Education) an organization that raises money for women’s education in 5 African countries. Amanda also took the time to interview Sir Richard Branson.
